The American System of Government

Chapter 4 We – the People Dividing Power: The American System of Government The Basics †¢Americans have distrusted any concentration of political power ever since its founding †¢American form of government was written down in a Constitution o1787, after thirteen colonies gained independence from Great Britain †¢Ã¢â‚¬Å"Tyranny† of King George III – the Americans wanted to make sure no person was allowed to have too much power †¢Representative democracy Elected representatives who could be regularly shifted out oPower rested with the people †¢Federal system oIndividual states which give only certain specific powers to a central government oFederalism †¢The separation of powers oDivided the power into three oNo one is too powerful Federalism †¢The federal government can only do what it has specifically been given the power to do in the Constitution oDelegated powers by the states †¢Reserved powers are for the states and the peo ple oState rights The states gave the federal government power over the following areas oForeign affairs (treaties and relations with other countries) oDefense (defending the nation and declaring war) oMonetary policy oTrade (among states, between states and government, between the nation and other countries) Separation of powers †¢Breaking power into three oThe Executive (the President) oThe Legislative (Congress) oThe Judicial (Supreme Court) †¢Main idea – power could never be combined under one man oThreaten people and democracy The Founding Fathers created the system of checks and balances oEach of the branches can limit the power of two The Congress – legislative powers †¢Two â€Å"chambers† – the House of Representatives and the Senate †¢The smaller states were afraid of being controlled of the larger states †¢The number of representatives each state got in the House of Representatives was based on the population of the stat e †¢In the Senate, each state was given two representatives no matter how small or large †¢Congress has the power to: Pass laws (legislation) oLevy taxes oDecide how federal money is used †¢No one in the federal government gets paid nothing gets funded unless Congress has passed a â€Å"bill† approving the use of money †¢Members of the House of Representatives – Congressmen o435 members, all its members are elected every two years (democratic) †¢Members of the Senate – Senators o100 members, two from each state, elected for six years of the time (stable) †¢Checks on Congress oThe President can veto a bill by refusing to sign it The Supreme Court can declare laws â€Å"unconstitutional† The President – executive powers †¢The President is Head of State and represents the people of the US at home and abroad †¢The President is Chief Executive oHeads all federal organizations, has a â€Å"cabinet† with poli tical advisors †¢The President is Commander-in-Chief oHe is head of the armed forces of the only superpower in the world. Only Congress can declare war, but the President can ask Congress for the power to use â€Å"necessary force† †¢The President is Chief Diplomat Decides foreign and defense policy, appoints ambassadors, sets up embassies and negotiates treaties (only become law if two-thirds of the Senate approves) †¢The power of the President has increased since 1787, he leads three million people who work for this branch of the government †¢Checks on the President oThe Supreme Court can declare his actions unconstitutional oCongress can change or refuse to pass the legislation suggested by him oCongress can override a presidential veto with a two-third majority oCongress and Supreme Court can â€Å"impeach† the President (remove him) The Supreme Court – judicial powers Highest court in the land, all courts must accept its interpretation o f the law †¢States have their own laws and their own supreme courts, but if there is a conflict, the federal law overrides the state law (to make sure the law is applied the same way everywhere) †¢Decides what laws are in compliance and what laws are unconstitutional †¢A law that is unconstitutional is â€Å"null and void†, no longer valid †¢Nine members of the Supreme Court oNine to make sure it can’t split evenly oâ€Å"Justices† are appointed for life †¢Checks on the Supreme Court oCongress can change the Constitution Congress and the Supreme Court can â€Å"impeach† a Supreme Court Justice Checks and balances in action †¢Every year the President must submit a bill for federal budget to Congress †¢Congress never passes it as it is, both the House and the Senate make changes †¢If president gets a majority, he may then accept a compromise. He can refuse to sign the bill, and send it back to the Congress, both must a compromise Appointing a Supreme Court Justice †¢When a justice dies, the President nominates a judge to fill the seat †¢Since the President can choose someone he finds beneficial for the job, he Senate must first approve â€Å"ratify† the choice before the President can appoint a nominee †¢If it does not, the President must find someone else (checks and balances) Separation of powers – advantages and disadvantages †¢It has worked as intended †¢It has kept government under democratic control †¢When Richard Nixon broke the law (Watergate scandal) he was forced from office †¢On the other hand, when the President is a Democrat and Congress has a majority of Republicans (or vice versa), the division of powers can paralyze the political system †¢Some say it would’ve been better with a parliamentary democracy (the Congress chooses the President).In that way, the budget would always pass in congress †¢However, this would gi ve the President a lot more power State government †¢American states are â€Å"real states† oThey make their own laws, collect their own taxes, have their own welfare systems, police forces, educational systems and so on †¢Most â€Å"governing† goes on at the state and local levels †¢Any American is bound to respect federal law, state law and local city and county law †¢Most states use the federal government as a model for their state government oAll have a written constitution All practice the separation of powers into three branches †¢The executive branch is headed by a Governor †¢The legislative branch is divided into two chambers (except Nebraska) †¢All states have a state supreme court and separate court systems †¢The 50 states are all different, and are looked at as 50 â€Å"laboratories of democracy†, which means that they come with new solutions to new and old problems †¢The US is proud to have an extremely la rge degree of local democracy and variationAdvantages and disadvantages †¢Local democracy > source of strength and innovation, but hard to govern †¢E. g. the school system. The President and Congress can have an opinion on what is best for the school systems, but they can’t order the states to adopt these measures, because education is a â€Å"state right† and not a federal responsibility †¢Variety > inequality. Some states are rich, some are poor Political Parties in the United States The electoral system There are two basic things to keep in mind about the electoral system in America oAll federal and state elections are in single-seat election districts †¢Only one representative from each district will be elected oA candidate can win an election with either a majority of votes, or a plurality of votes †¢The winner is candidate C, because that candidate has a plurality of votes. â€Å"The winner takes it all†. The other votes are  "wasted†. 85306 †¢If A and B goes together and supports one candidate, that candidate could easily win with 60% of the votes †¢Problems: finding someone they both support The US only has two parties: The Democrats and the Republicans. Both are giant coalitions of wildly different political groups. Shooting for the center †¢Both parties are coalitions > neither party presents a very clear political profile †¢A clear ideology would send away some interest groups, weakening the party †¢Both parties are vague about what they stand for †¢No one wants to come out with strong ideological statements that might scare away any voters, because to win you have to win the votes of the electorate, which basically is divided into twoThe Democratic Party (donkey) †¢Supports stronger federal authority, more liberal, willing to use government in the service of the people at the expense of â€Å"states’ rights† †¢Wants to involve the federal government in shaping American society (more than the Republicans), reducing the gap between rich/poor †¢Support welfare programs more strongly than Republicans †¢Taxes are a resource that can be wisely used †¢Have support in large cities and states on the coasts The Republican Party (GOP, the elephant) More conservative party, support state rights and resist a large role for the federal government †¢Wants to give a great deal of free play to market economy and are opposed to government regulations of the economy †¢Lower level of taxation †¢Every-man-for-himself tradition, are suspicious of welfare systems †¢Have support in the Midwest and the south and among businesspeople Democrats and Republicans †¢Some Democrats are more conservative than Republicans and some Republicans are more liberal than Democrats. †¢Different histories and tradition Serious political consequences > the Republicans have grown more powerful because conservative so utherners have left the democrats Advantages and disadvantages of a two-party system †¢Gives a stable foundation to build on †¢Forces the parties to look for voter support from the center of American politics, encouraging moderation, an agreement, a â€Å"consensus† †¢The two-party system helps create such broad agreement †¢Wastes votes of millions who vote for candidates who are not elected oUndermines democracy †¢No directions other than leading the country Blocks new ideas and movements (they are drawn into the coalitions) Interest Groups and Lobbyists †¢Joining or supporting a political party is not the only way to influence the political process in America †¢A more direct route > INTEREST GROUPS oPolitical organizations which seek to influence government policy about one specific issue or related set of issues oCompromise without being part of one of the great party coalitions oCan be more straightforward, aggressive and ideological PAC s †¢Political Action Committee Organized specifically to elect (or defeat) politicians or to promote legislation †¢Collects contributions and use them to support or oppose candidates oHard money > goes directly to the candidates oSoft money > pays for campaigns in various ways Lobbyists †¢Interest groups make use of lobbyists who try to persuade individual politicians to support the interests they represent. They have recently become more active (16 000>34000) †¢Can be done in many ways: Taking them out for dinner, paying their way to conferences and seminars, finding jobs for their relatives and so on †¢Lobbyists are found near the centers of power.Spent 2. 4 billion in 2005 Advantages and disadvantages †¢Make the citizens politically active †¢They show that the rights of freedom of speech and freedom of assembly are being put to good use †¢Some worry about the increasing role of interest groups oWeakened political parties? oSplits the electo rate up in warring groups? †¢Another reason for concern is the skyrocketing expense of getting elected †¢Senate campaigns costs minimum 3 million dollars, rising to 10 million in big states †¢House of Representatives: 1 million dollars every two years oA great deal of the money comes from lobbyistsElecting a President †¢To major stages in the election process oDeciding nominees for candidates for President and Vice President oElecting President and Vice President †¢Primaries > winner > national convention > nomination > Vice President/platform > campaign > election (people) > election (electoral college) > President The nomination race †¢Exhausting process †¢January > June: Primaries are held in most states oChoosing a party nominee †¢Earlier they were chosen by state party conventions Not good, because they ended up being controlled by a party elite †¢Decided to choose nominees by a special state-wide election †¢Protects the public from the leadership of its own political parties †¢Primaries are held at different times in different states and often with different rules †¢Each party emerges with a man or a woman as winner in each of the states holding a primary oWinner is the state’s delegates at the party’s national convention †¢As the primaries proceed, the number of persons running for the nomination is gradually reduced to two or three per party †¢Failure > losing support †¢Succeed > momentum and fresh funding Earlier the primary season was longer, and that gave relatively unknown candidates the chance to gain support oExample: Jimmy Carter †¢Recently, primaries are held earlier and earlier oNo point in holding a state primary after other primary elections have already determined which candidate has a majority of delegates at the national party convention †¢Held as early as possible, on the same day in several states †¢This favors well-known candidates w ith a lot of money who can campaign in several states †¢Ironically, the money comes from powerful special interests, forces primaries were created to avoid Tickets and platforms Late August/early September, a national convention is held in a major city †¢A party chooses its final candidate for President †¢Used to be an exciting event (unknown who would become candidate) †¢These days, the results are almost always already decided from the primaries †¢The nomination is â€Å"ritual†, with balloons and speeches and cheering crowds †¢However, a good deal of interest is still connected to the choosing of a party â€Å"ticket† and the creation of a party â€Å"platform†. †¢The party ticket is the team of candidates running for President and Vice President †¢The choice of Vice President is up to the President Often a secret until the presidential nomination is accepted †¢A BALANCED TICKET, to reach a broad section of the ele ctorate oCandidate from South, other one from North/West oCandidate is woman, other one is a man oCandidate is conservative, other one is liberal oCandidate is inexperienced, other one is a seasoned politician or statesman †¢All interests can’t be balanced in two people, but an effort is made †¢Once the ticket is clear, the two sit down with the party leadership and write a party platform oThe team will run for election Party platform > closest thing to an ideological statement †¢It consists of political statements or promises which together make the party’s political program †¢They differ from year to year and election to election, addresses the different issues of the day and incorporate with new political trends †¢They want to meet the expectations of as wide a group of voters as possible oFuzzy and broad, both parties promise the same thingsThe election and the Electoral College †¢Finally there is the actual election †¢Serious cam paigning starts in September and lasts until voting day, the first Tuesday in November †¢The candidates travel all over the country, speaks at meetings, takes part in official debates, appears on TV, gaining recommendations from important people, TV-ads, press releases, e-mails, books, pamphlets and etc †¢Expensive, in 1996 it amounted together 448. million dollars. In 2008 it doubled to over 1 billion dollars, 500 million dollars on each. †¢The President and Vice President are not elected directly by the popular vote †¢They are elected indirectly by a majority of the electoral votes cast by the nation’s fifty states system †¢The 41 days comes from the old days (1787), when it was a lot harder to travel around. Most people didn’t know who the candidates were, but they trusted someone in town.Votes were cast for these men as electors from each state. They assembled, discussed the candidates, and sent their decision to Washington D. C. †¢The candidate who had won a majority of the popular vote in a state got all the electoral votes in the state (Winner takes it all) The Electoral College †¢Each state is given a number of electors equal to its presentation in Congress oTwo Senators + a varied number of Congress man †¢D. C. , which belongs to no state has three electors The number of electoral votes is equal to: o435 congressmen o100 senators o3 from the District of Columbia †¢538 electoral votes †¢To win the Presidential election a candidate must have a majority of these votes, that is 269+1 = 270 votes. †¢It is possible for a President to be elected with a majority of the votes in the Electoral College while having a minority of the popular vote nationwide. oSmall states are over-represented in the Electoral College

Poetry appreciation “Fire the sun”

Basically the poem is divided into three parts. Each part identifies a specific task assigned to a woman. It is a very simple and straightforward poem, which does not beat around the bush. It is very easy to understand and candidly outlines the average woman's life, carrying out her daily duties. However in doing this, we get the impression that she seems to be giving up a part of herself – her senses become somewhat distorted.We are told of three certain tasks carried out by these women – doing the dishes, cleaning the floor and minding the children. The first stanza is dedicated to a woman doing the dishes. Every line is repeated as it says, â€Å"the woman doing the dishes has trouble hearing†. This could be due to the noise and clamour created by the dishes. The second stanza is dedicated to a woman cleaning the floor. This woman however cannot hear at all. A phrase is used: â€Å"Let us have a moment of silence For the woman who cleans the floor† which is usually used at funeral or memorial services when mourning the deceased. It is also ironic because this woman never has a moment of silence for herself in her busy life. This, together with the image of the woman always being on the floor, therefore low down gives us the impression that this woman is regarded as dead because like a dead person, she cannot hear at all. The third stanza is dedicated to a woman at home with the children. We are told that this woman is not seen at night as she is looking after the children. She also cannot speak up for herself or listen to what others think she might have said if she was there. In this poem, the women have been very stereotyped underlining their daily, tedious chores. An overwhelming impression of the lack of power of the woman is felt reading through the poem- she has the responsibility of a wife, a worker and mother and it is not in her strength to alter anything in the life that has been set for her. However there appears to be a deeper underlying meaning to the rather simple outlook of the poem. We get the impression that the woman always seems to be taken advantage of and has to put other things before her. She is like a puppet controlled and almost programmed to carry out menial tasks day in and day out. The first stanza emphasises this through the repetition stressing the monotony and routineness of the chores. It is also repetitive because we are told the woman has trouble hearing and things have to be repeated, as she doesn't understand the first time. The second woman cannot hear at all as she is continuously cleaning the floor and then the third woman is unable to speak for herself, as she never gets to go out at night and meet people. Great emphasis is put upon their sense of hearing – again the women are stereotyped in the way that the poet is saying, being a woman there is such intense concentration on a task that they become oblivious to other things around the m. It also ties in with the fact that they cannot also hear the voices of the husband which may be complaining; subsequently if women can't hear then they can't speak their minds. Open to interpretation could be whether the poem is about three different women each doing a specific chore, or about one woman who does all these jobs. FORM: There is no distinct form to this poem – there are three separate stanzas; in the first, every line is repeated twice. However the last two stanzas are written with no distinguishable rhyming scheme or any definite pattern. This poem is in the free verse form using simple language. This relates to the women in the poem who are also very simple. TONE: Keeping in mind that this poem, which differentiates chores for women and insinuates about their fixed way of life, is actually written by a woman. It could be looked at as the poet taking a general impression of most women or maybe even including her experiences in it, yet, if she was any of these women, she wouldn't have been able to write the poem. It might even be written in the persona of a man therefore bringing in the male factor; the opinion of a man on women. Nevertheless the tone, no matter how depressing, seems to be quite realistic, calm and assured. It is in a way pitying and sympathetic yet also submissive in that the poet seems to accept it as a fact of life that cannot be changed. The tone is aggressive in a gentle way, rather than attacking, for it states the facts as they stand using uncomplicated language, which is extremely effective as it hits one straight in the heart. IMAGERY: Although the language is very simple, certain images are evoked in our minds as we read the poem. The first image is created by the repetition in the first stanza. The image is of a woman at a sink, almost like a robot, washing one dish after another and drying them one by one. The monotony strikes us as being almost inhumane as it seems never-ending. Another image is created by the woman on ‘the floor' who ‘cannot hear at all' and is given a moment of silence. There is a strong image of death in this stanza as it seems that the woman is closer to her grave on the floor than to the people around her. It is as though she is dead to the world and therefore has to be mourned. As she is so out of reach, it could explain why she cannot hear at all. It also creates the image if not of being close to her grave then being low in society i.e. her body position reflecting her status in society. The third image is created by the 'empty space' mentioned in the last stanza that one has to stare into to imagine the woman who is in fact at home with the children. She has to be given an empty space, which creates a visual picture in which one cannot distinguish the separation between her and her kids as they are so much a part of her – the empty space is just as empty as she is. As ‘you never see her at night' we get the impression that she has no time for herself – the housework and children take up all her time. Although she may actually be able to hear, she is compelled not to because the image is created that the racket of the children overpowers her. Also, as she doesn't get to go out much, she cannot speak to defend herself or listen to other conversations. She might not be able to speak because she is uneducated and does not have the courage to defend herself. This night setting is realistic because at night men tend to go out more than women, especiall y at that time. As there are many aural images of hearing etc., aural devices have been used which play as sound effects i.e. assonance in the second stanza: ‘Another poem for a woman' This soft ‘o' sound can be tied to the image of death and graves which is noticeable in this stanza. Alliteration is also used in the third stanza: ‘One more poem for the woman at home' Again this is a fairly calm ‘m' sound which ties in with the whole tone of the poem. Deliberate use of these devices by the poet can be doubted for it is not a very elaborate poem and there are no other devices such as similes or metaphors- it is very basic. INTENTION I think the author's intention was to make people notice these jobs that women do, for although they are so obvious, no one acknowledges their importance. The woman are taken too much for granted for carrying out these chores and are not appreciated for what they do. It seems to contain greatly the male view and reflects the stereotype male attitude of a woman, emphasising where he sees her the most. she is always busy somewhere-washing, cleaning, looking after the kids etc, and she never really has time for him. Even at night when it is the time for the husband and wife to be together, she has more important things to tend to. This is a simple, heartrending poem which, due to its simplicity, allows deep thought.

Bio Hackers Saving The World ! - 899 Words

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The South Africa s Transition Into Democracy Essay

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Writing Effective Communication 05002100 Essay - 1339 Words

Part A: Interoffice memorandum Step 1 †¢ How large is the agency? How many branches does it have? Where are the branches located? Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte, NC office: Salt Lake City, UT; Roanoke, VA; New York, NY; Denver, CO; Seattle, WA; San Francisco, CA. †¢ Whats the companys mission? How does each branch relate to that mission? Our Mission: To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what you need. We†¦show more content†¦All of associates weather hourly or salary get medical and dental insurance, 401K, and profit sharing. Phoenix Advertising Interoffice Memorandum DATE: June 26, 2013 TO: Alison Allen, Human Resources Director; Cary Hasler, Marketing/Advertising Director; Joseph Earl, Customer Service Director; Elizabeth Hope-Earl, Client Account Director FROM: Anthony Constantino, Vice President of Human Resources SUBJECT: Roanoke Branch In recent months, the Roanoke branch office has been experiencing difficulties with customer service, art design, and staff. In this office we have lost two members of top management-an art director and an account executive. Some of the graphic designers and copywriters feel that their creative efforts are being rejected and are threating to leave. Although it is not completely clear why this turnover is accruing we need to act quickly as we have had multiple complaints from some of our clients. These matters demand immediate attention, as the Roanoke branch services some of the companies’ most valuable clients. It is vital that the executive team get in contact with the Roanoke branch employees to get these issues corrected at once. Cary please team up with the graphic designers and copywriters to evaluateShow MoreRelatedWriting Effective Communication Exam 05002100799 Words   |  4 PagesPART A: INTEROFFICE MEMORANDUM PHOENIX ADVERTISING INTEROFFICE MEMORANDUM DATE: January 26, 2013 TO: Sunny Ray, Vice President Client Services, Grace Kennedy, Vice President Marketing, Summer Breeze, Vice President Creative Services FROM: Mark Hamilton SUBJECT: Roanoke Branch Update A situation has arisen at the Roanoke branch office whereby there has been some amount of discontent among the staff. The problem began after a recent change of staff at the management level; apparently some

Private Education free essay sample

This paper is an argument for the privatization of schools in the United States. This paper argues that the American school system would be of better quality if it were privatized. The author discusses why the education in private schools is superior to public schooling, looks at the war on drugs, sex education, censorship, and dress codes. The reason censorship is such a huge issue in a public school system is that a school must strive to please everybody in the community. It must grapple with abiding by the rights of free speech, freedom of religion, and the right to privacy, while at the same time trying to appease the demands of a variety of parents, all with differing opinions on how their children (and everybody elses) should be educated. The problem is exponentially enlarged in a large school with students numbering in the thousands. With large public schools becoming more common as the population grows, the debating has intensified. We will write a custom essay sample on Private Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Common sense dictates that it is impossible to satisfy everyone in the community. Disgruntled parents do have the option of sending their children to private schools or home-schooling them, but the short supply of private institutions and private tutors puts alternative education at a high price, which many parents are unwilling or unable to pay.

Tourism and environment in conflict

Table of Contents Introduction New experience-based product description Customer segmentation and target markets Competitor Analysis Communication and promotion strategies Conclusion Works Cited Introduction Tourism is affected by the environment of the destination country, in terms of climatic conditions and culture. Before deciding on the destination, tourists evaluate the suitability of the destination in terms of culture and weather conditions. Tourists are more likely to visit a destination with a new experience and a similar or familiar environment.Advertising We will write a custom research paper sample on Tourism and environment in conflict specifically for you for only $16.05 $11/page Learn More This paper seeks to highlight how to develop a suitable tourism product that would attract tourists originating from a specific country. In essence, this paper will focus on simulating the environment of the country of origin. By creating a similar c ulture to the country of origin, the conflict between tourism and environment will be eliminated. This paper will be written as a new product development plan. Product development is a prerequisite for satisfying tourist’s changing demands and ensuring the long-term profitability of the industry (Smith 582). By developing a new experience-based product within the tourism and hospitality industry, it will benefit the diverse consumers, and provide them with a product that satisfies the needs of multiple market segments. As a result, phenomenal profit will be generated (Kim 1002). The experience-based product will attempt to simulate the environment that the tourists are used to; this will make them comfortable in the new environment away from their origin. The developed product will be discussed followed by the products attributes functions, features and benefits. The consumer’s market segments will also be discussed along with an analysis on the competitors’ mar ket. The product’s communication and promotion strategies will be explored so that the product can successfully eliminate the conflict between tourism and environment. Hospitality and tourism organizations have always been on the frontline of the global economy. These organizations are in the business of providing leisure and personal services to local and international clients.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The market in hospitality industry is derived from personal and business travels, events and educational travels. Tourism is a special sector in hospitality industry. The main players in this sector include hotel and restaurants operators, tourist operators, transporters, event’s organizers and cultural services (Smith 582). New experience-based product description The term â€Å"product† refers to the conceptual commodity produced by an industry (Smith 582). The newly developed experience-based product is a cultural-inspired resort in the destination country. The objective is to provide a home experience to tourists at an affordable price whilst giving them the cultural values and experience of their country of origin. The cultural-inspired resort will contain the authenticity of culture, as though the tourists are visiting their country of origin. Staff members will be from country of origin, enhancing the feeling of being located in the country. There will be authentic rituals performed several times a day; the country of origin language will be commonly spoken among staff members and to consumers at this resort. Of course, there will be an influx of nothing but food, drinks and activities from the country of origin. Customer segmentation and target markets O’Meara (1) asserts that an effective customer segmentation approach must match the products demand and behaviour in a predictive manner. The approach must be marketed to make sense to the targeted group and therefore it will reach the identified target successfully (Dalton 1). Cooil (9) explains that customer segmentation is aimed at guiding firms and companies towards the most effective way to market their products and to develop new products. The cultural-inspired resort in the destination country will have a significant clientele that is worth concentrating commercial efforts. The customers will be both domestic and international tourists. The resort will specifically attract people in all age brackets, with and without citizenship from the country of origin.Advertising We will write a custom research paper sample on Tourism and environment in conflict specifically for you for only $16.05 $11/page Learn More Anticipated customers for the cultural-inspired resort will be divided into several segments with similar needs or service requirements. These segments will have common characteristics and wi ll exhibit similar reactions to marketing and promotions. Dividing the anticipated clientele for the cultural-inspired resort will leverage limited resources; this means that the essentials of the promotion mix and advertising will be designed to satisfy specific requirements of different clients groups (Baines and Fill 218). Customers for the new cultural-inspired resort will be segmented based on demographic information. These include variables such as their gender, occupation, education level, religion, income and social class. This information will give the management an overview of financial capability of their clients. Another segment will be life-stage based on the fact that different ages of people have different needs. Consequently, financial capability is most likely going to be determined by the age of a person (Baines and Fill 218). Another segment will be based on geographic factors; this follows that the resort expects to get local clients as well as tourists from the country of origin. After customer segmentation, the resort will determine whether any of the segmented market should be targeted and made the center of an inclusive marketing program. Eventually, the resort will choose the market segments to be exploited and the ones to be ignored; in essence this is the ones to be exploited will be the target markets. The resort will choose markets which are accessible or where customers are reachable through promotion and advertisements on media. Cultural-inspired resort will also target measurable markets; the ones that will be easily identified and analyzed. The resort will target middle aged people who have a keen interest in following the new trends and who can be easily accessed through the media. The clientele will be those who have attained eighteen years and above due to their financial security (Baines and Fill 218).Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Analysis Ghosh and Morita (139) observe that competitors of a product of similar nature often collaborate by sharing an element of their value-creating activity or product design. However, the cultural-inspired resort still has its product differentiation as it will provide different services compared to any other bed and breakfast resort within the destination country; it will have a huge emphasis on marketing this product to the consumer. If the resort is threatened by another competitor in future, the management may decide to collaborate and work together with the competitor. The two may form a joint company characterized by product distinctiveness of the cultural-inspired resort and the competitor’s beach side resort; the consumers would see distinctiveness between the products. Competitor analysis of the cultural-inspired resort gives more insight into the strategies of the competitor. The analysis will help the resort to view the trends and future of the hosp itality industry in the destination country. The first step is to identify the competitors; these are other beachside resorts and bed and breakfast getaways. The strategies used by these competitors will be identified to provide the true picture of current trends in the hospitality industry and the general market place. The resort will use the analysis of these strategies to design its own unique strategies to confront the market (Stralser 164). Communication and promotion strategies As expressed by Abdalnaser (1684), the basic objective of promotion is to be able to communicate information and properly inform the consumers of the product. The communication should be carried out in the most effective way for consumers to identify the product by connecting images and catchy slogans of the promotion. The cultural-inspired resort will inform, persuade and influence its prospective customers. The strategies will be aimed at making the tourists to selectively come to the resort. The prom otional mix that the resort will use includes service promotion, advertising and public relations (Scrib Inc 2). Cellich and Borgeon (37) discuss promotional strategies as being based on a continuous process involving the design of a product, monitoring, evaluation and feedback. The cultural-inspired resort will have to continuously update and maintain their design, making sure the theme is successfully carried through. This will be closely monitored by managers and consumers. Along with feedback from customers, this will provide additional evaluation. The objective of promotional strategy will be to capture a new market, keep the market and expand the market (Scrib Inc 2). People often impulse buy a holiday and destination when an urge for a holiday strike them. Liao (3) states that, it is communication and consumer characteristics that promote impulse buying, along with motivation and product appeal. The resort will continue to maintain a good reputation. It will have everything, a relaxing holiday and plenty to do if need be. This will all be in a setting that feels like the consumer has escaped the country of origin, and entered an entirely different and authentic country, all at a reasonable cost. Cultural-inspired resort will use the promotional strategy to differentiate its products and service from those of competitors. The resort will apply the concept of positioning to communicate the distinctions of its products and services. These distinctions will be based on price, quality and uniqueness. The objectives of the promotional strategy will to increase clientele or the number of tourists who will use the resort as their destination. The resort will attract and keep business and recreational travellers by offering weekend packages by lowering the rates (Scrib Inc 5). Cultural-inspired resort promotional strategy will emphasize on advertising to reach more tourists both local and international. The advertisements will be institutional or corporate in ty pe; the resort will promote its values, ideas and concepts. During the initial stages of the resort, the advertisements will be mainly informative to build initial demand for the resort. Afterwards, the advertisements will be persuasive to advance the competitive status of cultural-inspired resort (Scrib Inc 10). Conclusion It is evident that hospitality and tourism organizations have always been on the frontline of world’s economy. These organizations are in the business of providing leisure and personal services to local and international customers. The newly developed experience-based cultural-inspired resort in the destination country will provide a unique environment for its local and overseas clients. The environment will be similar to home environment to offer â€Å"a home away from home† experience. This will eliminate the conflict between the tourism and environment in the destination country. Works Cited Abdalnaser, Ahmad, et al. â€Å"Promotion Objectives, Strategies and Tools.† Interdisciplinary Journal of Contemporary Research in Business (2011): 1682-1994. Print. Baines, Paul and Chris Fill. Marketing. New York, NY: Oxford University Press, 2011. Print. Cellich, Claude and Michael Borgeon. Trade Promotion Strategies. New York: Electronic Book, 2012. Print. Dalton, Patrick. â€Å"Customer Segmentation.† ABA Bankers News (2006): 14(9),1-2. Ghosh, Alex and Morita. â€Å"Competitor collaboration and product distinctiveness.† International Journal of Industrial Organization (2012): 30(2),137-152. Print. Kim,Wong. â€Å"Product Variety Strategy for Improving New Product Development Proficiencies.† Technovation (2005): 25(9),1001-1015. Print. Liao, Sen. â€Å"The effects of sales promotion strategie, product appeal and consumer traits on reminder impulse buying behaviour.† International Journal of Consumer Studies (2009): 33 (3),1-11. Print. Scrib Inc. Product Promotional Strategy. 16 July 2012. Web. Smit h, Stephen. â€Å"The Tourism Product.† Annals of Tourism Research (1994): 582-595. Print. Stralser, Steven. MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!). Hoboken, New Jersey: John Wiley Sons, 2012. Print. This research paper on Tourism and environment in conflict was written and submitted by user Taraji Monroe to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.